When people search on Google they use certain words to describe what they are searching for. We will research the keywords that your competitors are using and we will use the ones that work for them. With Google Ads you only pay when your targeted audience clicks on your keywords. This is the fastest way to get immediate traffic to your site. Choosing the correct keywords are vital to the success of your campaign. Luckily for you will are experts at making educated choices that increase your odds of success.